This is what social proof marketing and social proof software tools are all about. It’s the idea that we are more likely to do something if we see that other people are doing it. And there are powerful tools that businesses can use to increase conversion rates and sales.

But what is the best social proof software? And when should you use it?

If you want some social proof examples, and recommendations on how you can immediately boost your business with social proof, read on. These are the best social proof apps out there.

What is Social Proof?

The social proof definition is the act of using a testimonial or endorsement from a satisfied customer to increase conversion rates on your website or landing page.

The idea is that if someone has already had a positive experience with your product or service, then prospects are more likely to convert as well. It’s a way of using social validation to increase conversions. When prospects see that others have had success with your product or service, they’ll be more likely to convert as well.

In other words, social proof is a form of social validation that can help boost your conversion rates. It gives your website visitors a comfort level that they are making the correct decision by spending money with you.

The best social proof tools can help you add social proof to your website or landing page in a simple and effective way.

What are the Benefits of Using Social Proof Software?

There are several benefits of using social proof software tools, including:

• Social proof apps can have a significant impact on your conversion rates.

• It builds trust and credibility: When prospective customers see that others have had a positive experience with your product or service, they’re more likely to trust your business. Users want confidence in their decisions and a major psychological benefit is reading how other users benefited like they want to by using your product.

Social Proof Uses

There are several different types of social proof, including:

Testimonials/Reviews

These are quotes from happy customers that you can showcase on your website or landing page. They can be in written or video format (video testimonials) and are a great way to build trust and credibility. Website visitors can read these prior to making a purchase.

Case studies

These are in-depth stories about how your product or service helped solve a problem for a customer.

Customer Logos

Seeing the logos of big names next to yours can give your business instant credibility.

Celebrity / Influencer Endorsements

This has been used for years and is extremely effective. When a famous person endorses your product, other people will want to try it out.

Product Ratings

These are great at reducing pre-sale anxiety and are used by everyone. If you’re wavering on a purchase, but you see 25 other people have rated the product a 4.9 out of 5, it may entice the user to purchase immediately.

Live People Counter

This will show your users how many people are currently browsing the site or a specific page. This is helpful as users are shown to be more comfortable using a site that is popular.

Sale History Notifications

These sales pop-ups are great notifications that say other people are engaging with this website and so should you!

Countdown/FOMO timer

This is a great FOMO (Fear of Missing Out) notification that invokes a sense of urgency for the user.

Low Stock notifications

This is another great FOMO (Fear of Missing Out) notification that says if the user waits, the item might soon be sold out!

21 Best Social Proof Software Tools

We’ve compiled a list of the best Social Proof software tools for you. Let’s get to it!

Customer Review Tools

These social proof tools focus mostly on collecting, analyzing, and displaying reviews for you.

Trustpilot

Trustpilot is a social proof software tool that helps you collect and showcase testimonials from happy customers. You can display the testimonials on your website or landing page, in written or video testimonials format. Trustpilot also offers customer reviews, case studies, and logos of well-known brands that you’ve worked with.

Shopper Approved

Shopper Approved is a social proof app that helps you collect and showcase customer reviews. You can display the reviews on your website or landing page, in written or video testimonials format. Shopper Approved also offers testimonials, case studies, and logos of well-known brands that you’ve worked with.

Manage your online reputation, visibility, and traffic by giving your customers the ability to leave reviews on dozens of review platforms across the web. More positive reviews in more places create more trust and higher conversion rates.

Reevoo

Reevoo is a social proof tool that helps you collect and showcase customer reviews. Reevoo collects real reviews, connects people in order to answer questions or start conversations with those they trust most – people like them, and displays content from real people.

Power Reviews

Power Reviews is a social proof tool that helps you collect and showcase customer reviews. You can collect more and better Ratings & Reviews and other user-generated content. They help to maximize conversion rates by creating the best Ratings and Reviews program for you.

Feefo

Feefo is a social proof tool that helps you collect and showcase customer reviews. But they do more than just collect reviews… they help you translate your customer feedback into actionable insights that will increase sales, boost traffic and improve your brand’s reputation. All Feefo Reviews are provided by verified buyers, helping you provide better experiences to your customers.

Boast

Boast collects testimonies with a simple collection app. It offers an easy way to get and share customer testimonials for your business. A Boast coupon code can lower the overall price, so search for one prior to signing up.

Repuso

Repuso allows you to display social testimonials & reviews on your own website as social proof. They use existing channels such as Facebook, Twitter, and Yelp to be the collection source of the reviews, and Repuso’s software displays them on your website.

Yotpo

Yotpo is more than a review platform, but we wanted to include them here since they can assist with collecting and displaying reviews.

Social Proof Toolsets

The applications provide multiple social proof notifications and tools for you to use on your website.

Provely

Provely is a collection of social proof tools that helps you collect and display scarcity, urgency, and credibility on your website. Thirteen different tools are available for you.

Nudgify

Nudgify is another group of social proof tools that has a robust offering and well put together site.

FOMO

FOMO (short for Fear of Missing Out) is a combination of social proof tools that allow you easy integration into your existing CRM application and website. They have been around for a while and have a solid technical solution with their service.

Proof

Proof lets you easily personalize your website for every visitor to increase conversions. They are a business that started early in the social proof category and is a major player today.

NotificationX

NotificationX is a social proof plugin tool made specifically for WordPress sites.

TrustPulse

If you’re looking for social proof software that can help you increase conversions, TrustPulse is a good option. TrustPulse allows you to add social proof notifications to your website in the form of recent activity feeds and FOMO popups. This helps to increase urgency and encourage visitors to take action.

TrustPulse also offers a number of features that make it easy to use and customize. For example, you can segment your audience so that only relevant messages are shown, and you can choose when and where to display the notifications. TrustPulse is owned by OptInMonster which offers a wide range of additional lead/conversion options.

ProveSource

ProveSource is another social proof software tool that can help you increase conversions. ProveSource allows you to add social proof notifications to your website in the form of the recent activity feed, FOMO popups, and testimonials. This helps to increase urgency and encourage visitors to take action.

Add smart, attractive, and converting social proof notifications to your website or online store, boosting conversions and sales.

LetConvert

LetConvert will help drive your users to take actions that matter with the power of FOMO, Social Proof, and Real-Time Alerts! It’s very easy to use and it has a lot of features that allow you to customize the way your social proof notifications are displayed.

GW Notifications

GW Notifications states you can increase your website growth by using their notifications, social proof, and Fear of Missing Out widgets. Full disclosure – Gravyware runs this application.

Evidence

Evidence allows you to add social proof notifications to your website or blog in just a few minutes. It offers a wide range of features, including the ability to customize the look and feel of your notifications, A/B testing, and integrations with popular email marketing platforms.

ProofFactor

ProofFactor (run by One.Store) is another app that allows you to display social proof on your website. One of the items that makes them unique is that they offer gamified popups. They claim to be able to drastically grow your email list and overall sales by offering discount coupons with a coupon code in these popups.

Proven by ThemeTrust

Proven is an easy-to-use WordPress plugin that leverages social proof to increase your conversions. It is easy to install and integrates well with WooCommerce, MailChimp, and others.

WPfomify

WPfomify is another WordPress plugin that increases conversion rates on your websites by displaying recent interactions, sales, and sign-ups.

What are the Best Social Proof Tools?

With so many options, which tool would we recommend? It depends on your needs and budget.

We’ve narrowed it down a little based on what we would choose. Our picks are:

Frequently Asked Questions

More Information

Some additional information that may help is the article How The Best Social Proof Software Tools Can Help Increase Conversions and also including trigger emails into your website.

Please let us know if you have any questions.