Landing Page Best Practices: How to Convert More Visitors into Customers

landing page simple form

When it comes to online marketing, your landing page is one of the most important pieces of the puzzle. This is where you have the opportunity to convert visitors into customers, so it’s essential that you get it right. In this blog post, we will discuss some of the best practices for creating effective landing pages that will help you convert more visitors into customers!

Awesome Headline That Grabs Attention

First off, make sure your page has a clear purpose in mind. For instance, if it’s supposed to be used as an opt-in form for email marketing campaigns then don’t include any distracting links or content–instead, focus on getting them signed up right away with minimal effort required from them (and no distractions).

If you’re selling weight-loss advice,  you might say something like, “

In Two Weeks You’ll be 10 Pounds Lighter Following Our Program

”.  Just make sure it’s accurate, of course.


Landing page best practices

One of the most important things to consider when creating a landing page is your CTA (call to action). Your CTA should be clear and concise, and it should encourage your visitors to take the next step. For example, if you’re trying to get people to sign up for your email list, your CTA might say “Sign Up Today” or “Subscribe Now”.

If you want them to download an ebook, your CTA might say “Get the Free eBook” or something similar.

You should only have one CTA on each page so as not to confuse visitors with too many options! It’s also important that your CTAs stand out from other elements of design by using contrasting colors (such as black text on a white background). This will help ensure they get clicked more often than not when people come across them in their travels.

Irresistible Offer

Another important part of landing page best practices is the offer. The offer should be irresistible and make people want to click on it, so they can get what’s being offered. If you’re not sure what kind of offers work well then try A/B testing different ones until one yields better results than others did before!

If your visitors are looking for something specific or need help with a problem – like how to lose weight fast – then make sure that it’s clearly stated within the content itself (not just in an image). This will increase their desire even more as they see themselves benefitting from reading about this particular topic because there was no confusion over who could benefit from learning about this information at hand. Also, if possible include testimonials or social proof (such as our notifications tool!) to increase the chances of conversion as people love real-world examples.

Forms Should Be Simple

You’ll want to keep your forms short and sweet. You don’t need all of their information right away; just ask for what you need at this moment in time, like their name or email address. People are already giving up some amount of privacy when they visit websites online so try not to give them any more reasons than necessary! This will help ensure that people aren’t deterred from filling out the form because it’s too long and tedious for them as well as having fewer fields means less chance for error on behalf of users or yourself.

If possible, shorten those forms by removing unnecessary questions such as “how did you hear about us?”. The best practice is not asking for anything but an email address if all they’re signing up for is content like blog posts, ebooks, etc.

Landing page best practices

If you’re looking to collect more information from users then make sure it’s relevant to what they’re signing up for or has been requested by customers in the past.

In addition, you’ll want your landing page forms to be easy enough that people can fill them out without thinking too much about it – so keep things simple! If possible, include an autofill option on larger fields such as name and address (but don’t do this when requesting sensitive information like credit card numbers). This will help ensure no one gets frustrated with having to type all their personal data into those boxes again if there was already something pre-filled in there before submitting their form themselves the first time around.

Consider using progressive profiling techniques (which means collecting a different set of data points at each visit). This enables you to create personalized experiences based on what’s known about them already from previous visits and will help increase conversions down the line when they’ve filled out several forms over time as it becomes easier each time because there are fewer fields left unanswered in total than if every single field had been shown upfront initially.

Use Images that convert

Another important part of landing page best practices is images – but not just any old image! You want your pictures to be relevant, high quality, and professional looking so people know that this is something they can trust.

If you’re not sure what kind of images work well then try A/B testing different ones until one yields better results than others did before!

Eliminate distractions

Another tip for designing a great landing page is eliminating any possible distractions. You don’t want anything that might take away from what’s important: getting people to sign up or buy something! And remember- it’s all about them right now so let those visitors focus solely on filling out that form without worrying about anything else distracting them like videos playing in the background (or even worse) ads popping up every few seconds while they try reading through your content.

A great way to eliminate distractions is by using a one-column layout as opposed to a two or three-column layout. This will help keep everything together and make it easier for people to read without getting side-tracked. You can also use whitespace to your advantage by spacing out different elements on the page which will give the impression of less clutter and more focus on what’s important.

The layout should be easy to navigate, and it should make it easy for your visitors to find what they’re looking for. You may want to consider using bullet points or numbered lists to highlight the key points of your offer. And don’t forget about the images. Images can help grab attention.

Finally, remove your standard site navigation that would allow the user to easily leave your landing page and go elsewhere.  The landing page is there to convert visitors into customers.  So be gentle on the navigation.

I like to remove even our social media links so a user doesn’t have anything extra to get distracted by.


These are just a few of the best practices for creating effective landing pages that will help you convert more visitors into customers! Keep these in mind when designing your next page and see how much of a difference they make. Do you have any additional tips? Contact us and let us know!

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