In a world where we are constantly bombarded with choices, it’s only natural that we would look to others to help us make decisions. After all, if other people have already tried something and liked it, there’s a good chance that we will too. This is what social proof and social proof tools are all about. It’s the idea that we are more likely to do something if we see that other people are doing it. And there are powerful tools that businesses can use to increase conversions and sales.